For those who are not familiar with the Mamamia site it has been described as “Australia’s leading independent women’s website”. Launched as a blog in 2007 to coincide with the release of Mia Freedman’s book, Mama Mia, it has grown so much and is so popular that it now has more than 500,000 people (the majority being women) reading it every month. On Mamamia you might learn what the latest trend in lipstick colors is, get a run down and summary of the Federal Budget or have the opportunity to share your opinion on the circumcision debate. There’s always a thought provoking, often controversial topic to enter into a discussion about.
Back in February I received an email from them asking me if I would participate in a new project they were launching which was to be titled – Wardrobe Week. All I knew was that Wardrobe Week would feature “Real Women Wearing Real Clothes” and what they would like me to do was submit photos of a week’s worth of outfits telling them what I was wearing. It didn’t matter if it was a ballgown or if it was my pj’s. Just me being myself in my every day clothes.
Despite the fact that I was experiencing just a tad of hesitation when I first read the email – picturing myself on a website where I might be seen by thousands of women who would very likely scrutinise how I looked, was scary – but within 30 seconds of receiving the email I responded with a – yes. It was a good opportunity for people to learn about me and what I do and it was also a challenging exercise. I’ve always been camera shy at the best of times, let alone on this type of platform. Waaay outside of my comfort zone. Which is good right?
My strategy, when putting together the outfits was that I wanted to be authentic to my own style and look just like me. I didn’t want to get my makeup done or my hair blow waved. That’s not me. I could have borrowed clothes, or I could have dressed up glamorously – but I didn’t want to do that. I wanted people to see the normal, average, real me and realise that I didn’t dress in Prada or Chanel every day. Sure I like nice things and I have the odd designer piece, but I’ll mix them up with some Kmart, Big W or Target. In this picture below I’m wearing a pair of pants I bought in Paris, with a Cotton On men’s shirt. To me, dressing this (high/low) way is more interesting and creative than dressing head to toe designer. As I’ve told you many times before, I find “Chic on a Budget” shopping fun and often rewarding.
I want to say a great big thank you to my two lovely friends Carol and Sarah for taking time out of their busy schedules to shoot some pics of me (& tell me to stand straight, pull my shoulders back, smile, fix my fringe and put some more lippy on) and thank you also to the team at Mamamia for giving me this great opportunity.
For anyone who hasn’t see the article and the photos you can do so here.
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