Buying Sneakers

Even buying shoes, you want to think about your personal style.

For example, my client wanted white sneakers.

We were in DJs and got it down to two contenders.

Both were plain white, (which was a criteria) but one was very simple, timeless with no detail, and the other had some tiny features, a small platform, and was a bit edgier and perhaps more fashionable than classic.

While my client was trying each sneaker on, the person working in the store came over to ask if we needed any sizes and offered her thoughts. She suggested the brand she worked for (they were two different) was a lot more elegant than the other one – which she felt was better and what my client wanted.

In fact, it wasn’t.

While my client was trying both sneakers on, we talked about her style. I asked her which one she felt best represented the direction she wanted her style to move in and the look she wanted to achieve. The ones that were slightly chunkier and cooler, were it.

So, there are a couple of takeaways from this…

All white sneakers are not the same. When you’re shopping for a pair, think about what it is you want. Sporty, non-sporty, chunky, elegant, leather, canvas, details, embellishment, no details, etc. It’ll make it so much easier for you to find them.

Know your personal style, and you won’t buy or get talked into buying something that isn’t right for you.

Take your time when you shop. Have a good think about the piece before you make the purchase. Don’t feel rushed to make a decision.

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